Forte dei Marmi Holidays

Widely regarded as one of Tuscany's smartest and most elegant beach resorts, Forte dei Marmi is the traditional summer retreat for Italian captains of industry, writers and film stars and wealthy visitors from all over Europe. Despite its undeniable appeal to the rich and famous it tries to remain low-key and understated. On the main square and in the back streets there might be luxury boutiques sporting designer goods but there are also family run bakers and butchers, and oligarchs on bicycles patornising them. The beach is Forte die Marmi’s crowning glory, a flawless confection of ice-cream coloured beach-huts, perfectly positioned parasols and exquisitely raked white sand.