Welcome to Amsterdam

A beguiling blend of the provincial and the international, Amsterdam displays a dazzling array of art, music and history. Discover two of the world’s finest art galleries, mesmeric classical music concerts and historical treasures. Amsterdam is very easy to navigate. Wander or cycle amongst the city’s lanes and quarters or drift by boat along the picturesque canals to find the many delights of this golden age city.

When to visit

Tulips might make spring the definitive season in which to visit the Dutch capital, but any season in Amsterdam has its appeal. As it’s a northern capital, rain and grey skies are not uncommon, but chairs and tables of the pavement cafés go out, occasionally over-optimistically, at the slightest hint of fine weather. Summer means enjoying the outdoor terraces, waterways, events and festivities to the full, whilst the falling leaves of autumn make a canal-side walk an irresistible must. In winter hunker down in a convivial, wood-panelled café and enjoy the cosy atmosphere of this laid-back capital.

Amsterdam bicycles

Amsterdam bicycles

Experience Amsterdam

We’re delighted to highlight a few holiday experiences to enhance your visit to Amsterdam. Simply confirm at the time of booking or prior to travelling.
For further details and prices of private excursions and small group escorted tours, to visit some or all of these places of interest, please ask our Personalised Travel Team about pre-bookable experiences and excursions on 0800 008 7288.

We highly recommend…


A truly different dining experience at a restaurant on Lighthouse Island:
in summer  dine in a pop up glasshouse, in winter be served
dinner in an underground bunker warmed by
blankets and near the fire.

Zaanse Schans (3½ hours)

A short 20 minute bus ride will take you to the windmill village of Zaanse Schans. Experience all that is typically Dutch in just a few hours. Learn about the process of cheese making, walk in wooden shoes, see the interior of a working windmill.


From £37 per person

Vincent Van Gogh Museum (2 hours)

Guided by a specialist in art history, explore the world’s largest collection of works by the Dutch artist in an entertaining and educational way. Learn about Van Gogh’s pictorial technique and details of his life.

From £37 per person

Amsterdam by bus and boat (full day)

A hop-on, hop-off sightseeing tour is the perfect Amsterdam experience with this combined tour of the city´s streets and canals. Create your own itinerary with stops close to Amsterdam’s most famous attractions.

From £26 per person

Keukenhof Gardens (half day)

Enjoy skip-the-queue privileges and explore the world’s most beautiful spring garden at your own leisure. Admire stunning landscapes, explore 32 hectares of beautifully manicured gardens and discover over 800 varieties of tulips.


From £37 per person

Anne Frank (2 hours)

Walk in the footsteps of Anne Frank on this private tour of the area where she spent her childhood from the moment she moved to Amsterdam until she went into hiding. Hear the story of her diary and how it came to be published.

From £121 per person

Amsterdam canal cruise (1 hour)

Fall in love with the Venice of the North, as you glide along the famous canals on an informative and relaxing cruise. Admire the urban landscapes from a unique perspective, and the history of the canals via an audio guide.

From £33 per person

Out and about

Easy to navigate, visitors can choose to explore by bike, foot or using the impressive public transport system. Per square kilometre Amsterdam might well house more art masterpieces than any other capital city. The Van Gogh Museum is home to the world’s largest collection of works by its troubled son Vincent, as well as Gauguin and Monet. The Rijksmuseum and The Museum het Rembrandthuis feature a prolific number of Rembrandt’s golden age treasures. The Hermitage Amsterdam, a Dutch outpost of Russia’s State Hermitage Museum, regularly selects objects from its three-million-piece treasure trove home to stage superb exhibitions.

 Amsterdam has no shortage of restaurants and serves visitors a culinary melting pot reflective of the diversity of the city itself; from tapas to tajine and from Modern Dutch to the Mediterranean via Indonesia. Whether you’re looking for a cosy local diner or one of its ten restaurants boasting coveted Michelin stars, you’ll find plenty of palate-pleasing dishes. Amsterdam is also the perfect place to enjoy a tipple whether you seek a local cosy joint, a traditional Dutch brown café or a luxurious grand café. Don’t miss out on one of the city’s many terraces and thriving bar scene.

Good to know

An extensive network of cycle paths make Amsterdam perfect for exploring on two wheels. An impressive public transport network including metros, buses, trams, ferries and trains is also available. The compact nature of the city makes it easy to explore on foot and, of course, there’s nothing quite like seeing Amsterdam by boat from its many canals. The I Amsterdam City Card entitles holders to unlimited use of public transport, free or discounted entry to many attractions and museums, including a free boat cruise over the historic canals. To book visit www.iamsterdam.com/en/i-am/i-amsterdam-city-card or speak to our knowledgeable travel consultants.

Luxury hotels in Amsterdam

NH Collection Doelen


  • Central Location
  • Eco Friendly Hotel
  • Views over the Amstel River

Hotel Estherea


  • Bike Rental
  • Boutique Hotel
  • Romantic Hotel

NH Collection Amsterdam Grand Hotel Krasnapolsky


  • Central Location
  • Michelin Starred Restaurant
  • Stunning Views

Amsterdam musts

The Van Gogh Museum

This features over 700 paintings and drawings by Gauguin, Monet, Toulouse-Lautrec, the eponymous Vincent and his younger brother Theo. The museum chronicles Van Gogh’s artistic journey from Holland to Paris and Arles.

Anne Frank Huis

Nearly a million visitors a year converge on the annexe where Anne Frank and her family lived in secretive and silent fear until they were inexplicably betrayed. Anne’s original diary, sitting alone in a glass case, is particularly poignant.


A short walk from the city’s historic canals and shops, Amsterdam’s premier art museum and one of the finest galleries in the world, it is home to countless priceless treasures and several hundred famous works of art.


On a sunny day head to Amsterdam’s Vondelpark, to see and meet people from all walks of life who are there to enjoy its party atmosphere amongst lawns, gardens, ponds and winding footpaths.

Albert Cuypmarkt

More than 300 stalls make up Amsterdam’s largest street market selling practically everything. Open six days a week the market’s lively atmosphere and vast array of goods make it the ideal location to find a unique souvenir.

Dam Square

Historic sights, food stalls, eateries and shops border the square. An opulent royal palace stands beside the fifteenth-century New Church, the De Bijenkorf premium department store offers a haven for shoppers, while cafés and restaurants offer resting points.

Twin centre

Ask our travel consultants about combining a stay in Amsterdam with the considerable delights of Paris.
See our dedicated City Breaks brochure for further details.